Last Updated
June 29, 2025
Privacy Policy
At TrackaTail, we are dedicated to safeguarding your data, as we respect your right to privacy. This Privacy Policy describes how we gather, use, share, and protect your information when you use our mobile application, TrackaTail, which is intended to assist pet owners in managing the daily routines, health, and care of their animals.
To learn what information we gather, how we use it, and your rights about your information, please carefully read our policy. You consent to the collection and use of information as outlined in this policy by using or visiting TrackaTail.
Information We Collect
We collect different types of information to provide and improve our services.
1. Personal Information
We gather personal information when you create an account or utilize specific features, such as
- Your complete name, phone number, email address, and any contact information
- Your pet's name, breed, age, gender, weight, medical history, health information, pictures, and other details are included in your user profile.
- Community entries, comments, images, and other user-generated content that you produce or upload.
2. Usage and Device Information
We gather data automatically on how you use the app and your device, such as:
- Operating system version, device type, and unique device identifiers
- IP addresses, app usage durations, crash reports, and diagnostic information are examples of log data.
- Information about interactions, such as features used, pages seen, and time spent using
3. Location Data
We collect location data from your device, which may include GPS coordinates or an approximate location based on network data, to provide location-based functionality such as locating local veterinarians or groomers. Only when you are utilizing location-based features will location data be used, and only with your express consent.
4. Tracking technologies and cookies
To improve your user experience, remember settings, and track how the app is used, we employ technologies like cookies and web beacons. These technologies enable us to customize content and maximize the app's functionality.
How We Use Your Information
We use the information we collect for the following purposes:
- Provide and maintain services: To create and manage your account, pet profiles, daily care schedules, health monitoring, and social features.
- Personalize your experience: Tailor notifications, reminders, and content based on your preferences and pet data.
- Improve the App: Analyze usage patterns, detect and fix bugs, enhance features, and optimize performance.
- Communication: Send you important updates, reminders, support messages, and marketing offers (with your consent) and respond to inquiries.
- Location services: Help you find and navigate to local pet care providers based on your location.
- Compliance and safety: Ensure compliance with legal obligations and protect TrackaTail, our users, and our rights.
Legal Justification for Personal Data Processing
Depending on your location, we process your personal data based on various legal grounds. These include your consent when you accept this Privacy Policy or enable specific features, the necessity to fulfill our contract with you by providing access to the app and related services, and our legitimate interests to maintain security and improve our services while respecting your right to privacy. Additionally, we process data as required to comply with applicable laws and to defend our legal rights.
How We Share Your Information
We respect your privacy and do not sell or rent your personal or pet data to third parties. However, we may share your information in the following situations:
- Service Providers: We engage trusted third-party service providers (such as cloud hosting, analytics, payment processors, customer support, and mapping services) who assist us in operating the App. These providers are contractually obligated to keep your data confidential and use it only for the purposes we specify.
- Legal Requirements: We may disclose information if required by law, legal process, government request, or to protect the rights, property, or safety of TrackaTail, our users, or others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy.
- User Sharing: Content you share publicly within the app, such as community posts or comments, may be visible to other users.
Data Security
We put in place appropriate and industry-standard organizational, technological, and physical safeguards to protect personal data against unauthorized access, alteration, disclosure, and destruction. Access controls, secure servers, encryption, and frequent security audits are all part of this.
Please be aware, nevertheless, that no electronic transmission or storage method is 100% safe. Although we work hard to protect your data, complete security cannot be guaranteed.
Data Retention
We retain your personal and pet data for as long as your account is active or as needed to provide services. When you delete your account, we will remove your data unless we are required to retain it for legal or legitimate business purposes, such as compliance with laws or resolving disputes.
Your Privacy Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your data:
- Access and Correction: You can request access to the personal information we hold about you and ask us to correct inaccuracies.
- Deletion: You may request deletion of your personal data, subject to legal and operational restrictions.
- Data Portability: You have the right to receive your personal data in a structured, commonly used format.
- Restriction of Processing: You may request limits on how we use your data under certain circumstances.
- Objection: You can object to our processing of your data based on legitimate interests or direct marketing.
- Withdrawal of Consent: If you have given consent to specific processing, you can withdraw it at any time.
- Opt-out of Marketing: You can opt out of receiving promotional communications by following the unsubscribe instructions or contacting us.
To exercise your rights, please contact us at privacy@trackatail.com
Children’s Privacy
TrackaTail is intended for users who are at least 13 years old. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal data without consent, please contact us immediately so we can delete that information.
International Data Transfers
Your information may be processed and stored outside your country of residence, including in countries that may have different data protection laws. We ensure appropriate safeguards are in place to protect your data when transferred internationally, such as standard contractual clauses or privacy frameworks.
Third-Party Links and Services
Our App may contain links to third-party websites, services, or advertisements that are not operated or controlled by TrackaTail. This Privacy Policy does not apply to third parties, and we encourage you to review their privacy policies before providing any personal information.
Permissions Requested by TrackaTail
To deliver the best experience, TrackaTail requests the following permissions on your device:
- Internet Access: To sync your data, provide updates, and enable online features.
- Camera Access: To allow you to take photos of your pets and upload them directly within the app.
- Gallery Access: To enable uploading existing photos and videos from your device.
- Location Access (Fine and Coarse): To help you discover and navigate to local pet service providers. You will be prompted to grant these permissions at the time of use and can revoke them anytime via your device settings.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or service features. When significant changes occur, we will notify you via the app, email, or other appropriate means. Your continued use of TrackaTail after such updates indicates your acceptance of the revised policy.